What We Do

Speaking

2017-02-18

 “Speech is power: speech is to persuade, to convert, to compel.” 

— Ralph Waldo Emerson, Acclaimed American Poet

Tailored presentations and training seminars are some of the best ways to quickly spread your marketing or communications message to your employees, as well as instigate change and comprehension throughout an organization. BC Consulting delivers with a broad range of topics.

Topics

Brand Like The Big Boys

Developing a Strong and Recognizable Brand on a Budget

Developing a strong and recognizable brand is about putting consistent visual representations and messages in front of your community at every interaction. Finding ways to deliver that consistency can be expensive and can feel out of reach when you have your eye on the bottom line. In this session, you will learn how to keep the pillars of your brand intact without breaking the budget and how to leverage sponsorships and vendor cost sharing to keep your brand at the forefront without compromising the consistency or quality of the member experience.

Get Your C-Legs

Living at a Strategic Level

Transitioning from being a stellar performer who is great at managing people, projects and resources to the C-suite is a natural progression in most leaders’ careers. However, the skills that made you a top-performing manager are different than those required of an effective C-suite leader. As an executive in your organization, regardless of the three initials in your title, you need to be constantly looking up and out, managing relationships and focusing on your organizations envisioned future. In this session, you’ll learn how to live every day at a strategic level, let go of time taking tasks and how to lead your team by articulating clear purpose and vision. You’ll leave this session with actionable ideas that will help you stay the strategic course and navigate the choppy waters of the C-suite.

Got The Urge To Merge?

Criteria to Consider before You Engage

Mergers can be an effective growth strategy by providing access to assets, capital and expansion into a new community of members. However, mergers can also be a huge distraction that can deprive your credit union of time and resources you could be using to achieve your current strategic initiatives. In this session we’ll discuss how to take a proactive approach to mergers to help create opportunities that will complement your credit union’s growth strategies and help you better serve your members.

How Strategic Is Your Strategy?

What it is, what is not, and why it’s important

Strategy. Now that is a word that gets thrown around a lot. We hear it in the boardroom, at the water cooler and likely in just about every meeting you attend on any given day. Strategy is a great thing and having strategic discussions in your organization are important, but what’s your plan to put your strategy in to action. In this session, we’ll take a look at growth strategies and then bridge the gap from strategy to tactical execution.

Lending Across The Generations

Keep your message on target

Millennials are now the largest generation in the workforce and are aging into what is traditionally called the prime borrowing years of life. It is important for credit unions to capture the millennial market, but when it comes to lending, the good news is that Baby Boomers and Gen-Xers still have large appetites to borrow as well. In this session you’ll learn how to target your marketing message to each generation to ensure your meeting their needs and remaining relevant whether your member is 35 or 55.

Integrated Branding

The 4Ds of Integrated Branding

Having an integrated brand means that your members instantly know that they are engaging with you. Whether walking into a branch, calling you on the phone, using a mobile app or interacting with you at a community event. A brand that is integrated is one that is understood in the most basic interaction. That means it needs to ‘feel’ the same every time a member comes in contact with you. A brand goes far beyond just a logo and tagline; it’s all the details that help you provide a consistent member experience. In this session you’ll learn the details that make or break a brand and what that means for your ability to provide value to your members and help your organization grow.

Maintaining The Member Experience During A Merger

First Impressions Matter

To maintain an exceptional member experience during a merger — communicate, communicate, communicate! In this session you’ll learn who to communicate with, how to reach them and what to say. You’ll also learn how to communicate in a way that will have your members understanding why the merger is important, thankful for your efforts and in a manner by which your members are left with the impression that the merger really was a needed evolution rather than a revolution.

Marketing To A Newly Merged Membership

Post Merger Best Practices

Congratulations, you made it through the merger! The accounts are converted, the members direct deposits posted and the lines in the branches never reached out the door. You are now a combined organization with two histories, two organizational cultures and two memberships all under one name. In this session, you’ll learn how your credit union can relate to your newly combined membership and demonstrate your value. You’ll also learn best practices on how to refine your brand, focus on your core purpose and get your marketing centered on engaging your new membership and making sure members know why they do business with your credit union.

The Power Of Public Relations

The Art and Science of Telling Your Story

Ask yourself this one question: Who is telling your credit union’s story? If you don’t have a clear answer to that question, understand that your marketplace is telling your story for you. The next question is: do you like how your story is being told? Often times, managing our public relations efforts is viewed as a task in our organization that falls to the bottom of the to-do list. In this session, we’ll discuss the importance of a strong and comprehensive public relations strategy and how it can help you grow your top line by adding members and assets and help you stay engaged with your community.

Mastering The Metrics

Measure Your Team and Your Members

At the heart of any effective growth strategy is the messaging. Not just the slogan, the rate or the giveaway, but the true nugget that gets members to move from “on the fence” to “I just got a great deal and I am going to tell my network about my experience.” In this session we’ll discuss how to measure your organizations message to ensure that you are relating to your members, providing value and ultimately engaging members to reach your growth goals.

Member Onboarding

Be More than a Good First Date

Acquiring a new member is no easy feat. You spend precious resources trying to convey the value of your credit union to potential members. When they agree to membership; you are elated. You fantasize about all the products and services you’ll sell them and how you’ll increase their share of wallet. You are going to live happily ever after! But wait, it doesn’t seem to work out that way. Members join and you can’t seem to get beyond the basics. You need to think about on boarding like dating. When a new member joins your organization, they have just agreed to a first date. In this session you’ll learn how to get the second date, the third and turn that membership into a mutually beneficial and satisfying relationship. You’ll also take-away ideas on how to re-kindle old flames by re-engaging with long-term members.

The Chemistry Of Retail Delivery

How a Consistent Member Experience Drives Growth

Chemistry is the ‘bridge science’ meaning it connects all the other natural sciences. Retail delivery is the bridge science for organizational growth. In this session, we will discuss the four essential elements of providing an exceptional member experience, how combining those elements will drive top line growth and how you can put these ideas into action for your organization.

 

What Attendees are Saying

“Bryn is did a great job of making content relatable, using specific examples to connect the dots and engage participants.”
— Integrated Branding session attendee

“Bryn is smart, funny and informative!”
— Member Onboarding session attendee

“Bryn is personable, approachable, articulate and gave great examples.”
— Get Your C-Legs session attendee

“Good key takeaways. Good ideas to put in immediate place. Bryn is a great presenter. She does not rely on PowerPoint. That is so important. She speaks to her audience and doesn’t read or lecture. Nice job!”
— Master the Metrics session attendee

“Interesting, usable and always timely. Great job, Bryn!”
— The Chemistry of Retail Delivery session attendee

“Bryn is an amazing presenter! She  gave us very relevant information that will be easy to take back and implement. Thanks for reinvigorating me!!”
— Brand Like the Big Boys session attendee